I don’t have ads so why do a blog income report?
Update: When I wrote this post I didn’t have ads, I do now but the rest of this post still stands.
I told myself I wouldn’t do a monthly blog income report as many other bloggers do. After all I don’t generate any income because so far I haven’t monetized my website in any way. No ads, no affiliates, no sponsored posts. Not going to earn any income if I don’t do any of that am I?
I’ve read conflicting advice on making money from your blog. Put ads on immediately versus wait until you’ve got a decent amount of regular visits. I’ve plumped for the wait a while school of thought.
Not because I think this is the right way and ads on immediately is wrong. More because it means I don’t have to do anything or think about monetization yet! I don’t think I’ll win any prizes for entrepreneur of the year just yet do you?
My blogger friend is on a similar journey having started on a month or so ahead of me. When I read her 1st quarterly blog income report I thought ‘ahah!’ Maybe I am missing a trick here. Maybe I can help keep my motivation going if I write some stuff down.
It is apparently well known that many bloggers hit a slump at 3 months. Perhaps we run out of steam or the initial high of setting up a new blog dies down? Who knows, but it is quite well known and I’ve even see it happen to new blogs I had started to follow.
Creating this post has made me dust off my excellent terrible IT skills and work out how to embed something more than a bog standard picture. More importantly I have spent some time looking back over what I have achieved in the past 2 months (go me!).
And looking forwards to what I want to achieve in the next 3 months. If I was thinking BIG I would be looking and planning a whole year or more, but it’s just lil ‘ol me so 3 months ahead is enough right now.
Confession time – I wrote this entire post and scheduled it on the basis I had been blogging for 3 months. I woke up at 5am today (8 hours before post goes live) to the realization I had only been blogging live for 2 months. Cue mad rush to change images and wording. Apologies to anyone I previously told I had been blogging 3 months!!
Follow me on Pinterest for more money-saving hints and financial tips!
So lets dive into some numbers first off:
- PrettyDarnCute Designs theme £37.22
- Genesis framework £44.47
- Hosting & domain name £138.90
- Logo – Fiverr £4.47
- Billionaire Blog Club £253.67
- Boardbooster £3.80
Some of these include non-sterling transaction fees
Total spent so far £482.53
Theme & framework – I could have made do with a free theme saving myself £81.69 but free themes are apparently quite restrictive and I don’t know any coding at all so figured it made sense to have a theme I liked the look of which was already set up.
Fiverr – I have no graphic design skills whatsoever so felt a few quid on a basic logo was better than no logo.
Boardbooster was a pin scheduler for Pinterest (now defunct). I have the basic $5 plan which I have set so it pins 500 pins a month (split on a daily schedule) to a variety of group boards I am a member of.
I don’t want to spend more every month so this keeps Pinterest ticking over at a very low level and I can then pin more as I find the time.
Billionaire Blog Club – I took loads of free courses, read up on as much that was free as possible and decided that if I was going to do this blogging lark properly I needed a bit of help as I am not technical and I haven’t previously used social media.
I almost signed up for a much more expensive blogging course but was put off by the heavy sales techniques. I also felt it was aimed mainly at the stay at home, all American Mom brigade. Which really isn’t me.
I’ve enjoyed BBC so far, I am working at my own pace and doing my own thing. Not made as much use of all the available resources as I could have done but it’s a lifetime membership so I can dip in and pick up new courses whenever I feel ready to move onto the next level.
As I am working I have badged my blog as a hobby, therefore spending <£500 over 2 months is a fair chunk of change but going forward I won’t continue to incur any of these costs other than Boardbooster.
Traffic, aka visitors who somehow found their way to my tiny piece of the internet, has been up, down and roundabout. All. Over. The. Place.
My page views in April were purely from Facebook groups where you are instructed/encouraged to visit each others blog and leave a comment etc. It’s a useful exercise for a few weeks as you pick up different ideas for your own blog, layout, length of post etc.
But, it is so time intensive if you do it properly. I can’t just glance through a post and leave a bland comment such as “great post!” I’ve stopped participating in these groups and indeed have left the 4 that I was in – so freeing!
Top 5 posts
10 things I don’t do or buy (viral pin)
Subscribers & followers
Twitter 200 followers
Pinterest 248 followers
If you are one of my subscribers or followers – thank you! You’re the best 🙂
New posts are scheduled for Mondays and Fridays around 3pm UK time which is 10am eastern and 9am central time in the US.
I have published 28 posts since I went live on 9th April and have 8 scheduled. I try to have at least 3 weeks worth of content in hand for my peace of mind. Then I can have an off week or take a holiday without trying to squeeze in writing because of the schedule I created.
It takes me a good few hours to write each post (need to get quicker!) and then I need to factor in time for research, finding images, creating Pinterest pins via Canva, resizing everything and uploading. One blog post can take upwards of 6 hours.
ONE – I had a Pinterest pin go viral on me in May. It was for one of my very first posts and it was an extra pin I created once I had learnt a few things (the frog one if you want to check it out). To date it has had 11,900 re-pins and sent 5,700 people to my blog. Wow!
TWO – I wrote a guest post for The Money Whisperer and Emma called me a poster girl for her series on Women and Investing. Love It!
Only problem is, it does kinda show you the problem we have with women feeling confident enough to invest if I am the poster girl!
I’ve made plenty of financial mistakes and don’t do enough but obviously have done more than many. Then again it might be because I am probably 10 years older than other interviewees so I have the benefit of a longer time frame. Anyway, I liked being called a poster girl!
THREE – I was featured in the daily Rockstar Finance newsletter as a noteworthy read for this post. I.e. not rockstar content yet.
FOUR – I was also featured on Defined Sights weekly round up of noteworthy content.
ONE – I’ve put on 5kg since starting this blog!!! That is not good. I’ve always struggled with my weight and lost a lot of weight 7 years ago, just in time for DD1’s wedding.
I lost 22kg (3.5 stone) in the final 3.5 months pre-wedding – talk about leaving it until the last moment! Since then I have been stable, never increasing by more than 2kg.
I have a sedentary job as a civil servant, add in countless hours slaving over a hot laptop and I’ll be lucky to hit 3000 steps. Hence the weight gain. Mr2p heard my moans and groans and bought me a fitness tracker for my birthday. Which confirmed how little I was moving.
TWO – I struggle with the concept of SEO, Search Engine Optimisation. SEO is where you write your posts in such a way that Google ranks you nice and high so people find you via Google not Pinterest or Twitter or Instagram. I can’t find the enthusiasm to start using certain websites to check for keyword difficulty or whatever it’s called.
ONE – I need to take on board and learn the lessons that work. I know Pinterest drives the vast majority (95%) of my traffic currently so why am I wasting time on Twitter at the expense of Pinterest?
Pinterest is showing me the type of posts that do well and drive traffic to my site so I need to do more of those.
TWO – I want to provide guest posts for at least 3 bloggers over the next quarter. Not just bloggers who ask for contributions but me getting out of my comfort zone and approaching them with ideas that could work for their site. This is apparently a great way to get more people to know about my blog.
THREE – I want a better structure of my blog working week. One that doesn’t impact so much on couple time or relaxation time. Something less than 30 hours a week would be good!
FOUR – I’d like to hit 5000 monthly user views on a regular basis (without the help of a viral pin) and increase my Pinterest following. Am I wise to set such a number?
If/When I hit 5,000 users per month (twice) then I have no excuse not to move up to the next level and monetize my blog – although it will mean yet more work, sigh.
FIVE – I’d like to hit 100 subscribers, but this might take longer than 3 months.
SIX – I’m going to step up my commenting on some of the bigger bloggers. I’ve subscribed to their email lists and intend to read and comment as soon as I receive the email.
That way I might get in among the first few comments which I read somewhere can help drive a few people to my site. Worth a shot, especially as I read these blogs anyway.
SEVEN – I want to keep my promise to send a monthly newsletter having failed to send one at the end of May. My excuse was it was my birthday – the big 50! We went on holiday and I promised not to write any posts whilst we were away.
Mr2p thinks I spend too much time working on my blog. My fitness tracker and my weight gain confirm he is right unfortunately!
Are my aims in the right direction? Too small? Anything else I should consider?